It would appear my love affair with Untappd is over. Gone are the days of furiously checking in every new beer that passed my lips. Passed are the times when I would intentionally go out searching for strange and exotic new beers, with the hopes of getting some obscure badge and internet props.
So what happened? My third ever post praised the app up and down and my sights were set on tagging up some big numbers and new badges. Maybe it was the addition of different levels of badge that tainted the experience and robbed me of the thrill of attaining a new one. It could have been the time it took scrolling through the feed to “Cheers” fellow beer enthusiasts.
No… no. It wasn’t that.
My apathy towards this application stems from something much deeper. Good beer is still a big part of my nights out, but it’s no longer the central plot. Now it’s simply a common thread. The socialization of an evening has taken center stage. I prefer now to keep my hand away from the smartphone and engage in the conversations going on around me and honestly, I’m having a hell of a lot more fun.
Another aspect is the financial drain that comes along with the need to incessantly try new and exotic brews. Common maths says that a 6 pack of Mountain Goat Summer Ale at $20.99 is cheaper per unit than $4.09 per can (pricing taken from Dan Murphy’s). Being a poor uni student who’s saving for a trip to Canada next year leaves me with very little extra for frivolous purchases of some new Stone beer that’s just hit our shores and costs $20 a bottle. Without Untappd, I now have the freedom to be a bit more frugal, and enjoy more local craft without that FOMO*.
Glen from Beer is Your Friend wrote about hanging up Untappd back in July and it really got me thinking. Could I do it? Should I do it? Realizing that my total of 917 hasn’t ticked up in months from a lack of caring to do so, the decision seemed pretty simple. Being slightly obsessive compulsive, however, has stopped me from hitting the “Uninstall” button.
There seems something magical about the number 1000. I can’t bring myself to kick the app to the curb without first reaching that milestone. I’ve decided that I’ll slog through the check ins a little bit longer until I hit my millennium beer after which I will happily uninstall Untappd and breathe a little easier.
If you’re going to go out, go out with a bang.
*FOMO – Hip, young lingo meaning “Fear of missing out”. Kinda like “YOLO”. Man, I hate YOLO….