Why I don’t Use the Word ‘Craft’ and Why You Shouldn’t Either

*** WARNING – INCOMING RANT POST ***

 

There has been a lot of debate lately on the recent news of Lions departure from the CBIA by retiring the memberships of their Malt Shovel (James Squire), Little Creatures, and White Rabbit labels.  While the discussion is lively, I’m going to touch on a related issue that has been bothering me for quite some time: the use of the word ‘craft’. Continue reading